SFI developed and launched Cable and Wireless North America’s sales incentive program. SFI produced two dinner events surrounding a week of spectacular once-in-a-lifetime activities in the Costa del Sol region of Spain.

The activities included a dressage demonstration at Carujano by one of Spain’s most prominent dressage families; dinner in the quaint town of Benahavis (Cable & Wireless reserved roof-top tables at all of the town’s restaurants); golf at the world renown Valderrama and Sotogrande courses; spa treatments at the five-star Marbella Club; horseback riding throughout the mountains of nearby Marbella; day trips to see the gorges in unbelievable Ronda or the Arab international culture of Tangiers, Morocco or the British enclave of Gibraltar or the magnificent grandeur of Granada. In addition, SFI managed dine-arounds in the breath-taking harbor at Puerto Banus, home to Europe’s most wealthy and celebrated. Two evening activities were planned that were nothing short of magical – dinner and awards ceremony with master of ceremonies Robin Leach in an authentic bullring in Mijas, Spain and the recreation of “Casa Blanca” at “Rick’s Café Americain at Olivia Valere, the restaurant to the stars. The bullring event was named the “Event of the Year” by Events Magazine.

“In 20 years of public speaking engagements and hosting corporate celebration events, I must go on record as saying that it is always pure pleasure to work with you all. Your events are always original, unique, fun and different—and, I’m certain, always much appreciated by your clients. Furthermore, you make it all so clockwork smooth with every detail covered from A-Z. A highlight for me was the Spain event—held in a bullring no less—followed up the next night with the extraordinary recreation of Rick’s Cafe in Casablanca.” – Robin Leach, Celebrity

“We have engaged this company to produce our yearly company sales incentive marketing program. This has been by far the best firm that I have ever worked with. SFI is an exceptional firm that possesses the professionalism and creativity necessary to be successful in the ever-changing corporate arena.” – Crystal Page, Manager, Sales Incentive Programs, Cable & Wireless